Social Media Strategy for Personal Interest Project

If we want to have great performing social media accounts, build a solid fan base and following, we need to think strategically about the content we want to post. We simply cannot post random content and expect good outcomes. We need to think strategically and create a social media content strategy. To do this, we will need to identify, goals, measurable (SMART) objectives, and create tactics. We'll need to engage in social listening and conduct competitive analysis to make sure we are reaching your audiences and posting on the correct platforms. We'll need to create content calendars and finally measure our results from the objectives we established.

This presentation is related to a personal interest which I am using for the master's degree in mass communications (with a focus on public interest communications) at the University of Florida.